The Norwegian UCI women’s cycling team Team Hitec Products and the male UCI continental team Team Coop join forces. Coop Norge wants to take another step in the fight for equal opportunities in sports and strengthen its position in cycling. The teams will merge with immediate effect, and Team Hitec Products will change its name to Team Coop – Hitec Products. The team clothing will also undergo a change as soon as possible.
After months of looking forward to it, the cycling season has finally started. On Saturday, the Omloop Het Nieuwsblad was the first women’s race of the season. A hard race to start with, having all top teams in the peloton. Team Hitec Products rode a good race, finishing with three riders, all in the second group.
In her second year an U23 rider, Mari Mohr joins Team Hitec Products in the 2021 cycling season. The 19 years old Norwegian rider will be one of the younger riders in a young team. She is however eager to learn and with her background in off-road cycling, she brings skills with her that will also help her in the peloton. “The explosiveness, quickness and the confidence I have in my technical skills will for sure help me if it comes to road racing.”
Riding to a tenth place at the German championships in her first year as an elite rider, Christa Riffel joined a professional cycling team as a trainee, just one day after she turned 19. Still only 22 years old, she joined Team Hitec Products with already 3,5 years of experience in the professional peloton. She for sure learned that cycling isn’t only pedalling fast. “The mind plays such an important role!”
The Ladies Tour of Norway and Team Hitec Products start a collaboration to strengthen each other towards the future. Riders of the only Scandinavian UCI women’s team will be ambassadors for the World Tour race and on the new team car promotion for the race will be visible. Earlier Jensen & Scheele Bil were announced as a new partner for that car. They are also partners of the race. In 2021 the Ladies Tour of Norway is scheduled from the 12th of August until the 15th of August.
Team Hitec Products – Birk Sport are happy to announce the arrival of seven new partners for the 2021 cycling season. From them, Pump Supply will have the biggest role and have a prominent place on the team kit, together with Hitec Products. The other new partners are Jensen & Scheele Bil, Monkey Pumps, Hydraulic International, Morgan Blue, Valnor and Qing Yang Cave. Earlier Liv/Giant stepped in as the new bike sponsor for 2021. The official team name will be Team Hitec Products.